The Power of Mascots in Branding.
In basic terms, in design and marketing, a mascot is a character, a personified image that becomes a symbolic representation of a brand, company or even a public figure.
Mascot becomes a good interconnector between the user and the product. In interfaces, it can serve well as a basic element of communication and interaction.
Here are some cases.
![](https://cdn.myportfolio.com/af1f63def32e021f6bc1fb8564089cbe/e8ecc005-8601-49a4-8d50-75a1999e101f_rw_600.png?h=69b794efe3e2a8840e3ae7365da25cc6)
Team Tankers is a shipping company, with destinations worldwide.
Having employees from different nations and with multiple languages , they needed to address the safety protocol on every ship in a unified manner.
Safety Scott was designed specifically for delivering lifesaving information in a
simple and engaging style.
See the case here
Carl Ras is a tool and hardware store with a big online presence.
In a crowded market they saw the need too differentiate themselves while engaging more with the customers.
With the power of branding the concept of Carla was born.
See the case here
![](https://cdn.myportfolio.com/af1f63def32e021f6bc1fb8564089cbe/b18149cb-8622-43f1-8688-527a3f798b91_rw_1920.png?h=ee3fccc80968582a316aff6f53671de6)
![](https://cdn.myportfolio.com/af1f63def32e021f6bc1fb8564089cbe/d4684890-98e8-49e3-8dad-a83921c61467_rw_600.png?h=cc0fbaa6396a38cfbcb93d67b6114dbf)
TDC Group is the largest telecommunications company in Denmark.
With over 8.000 employees , online safety is more important than ever and the need for proper education on the matter is in high demand.
Putting a face on user behaviour helps visualise not only danger but correct instructions.
See the case here