Carla was made for the tool store Carl Ras.
From print to give-aways to comics and real life "carla´s" the campaign was a great succes. engaging customers in stores and online.
The process and visual development. 
The goal was to portray a strong and independent woman, with a glimt in her eye.
Not a pinup but stil attractive and energetic
A short comic was printed and weekly web comics.
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