Carla was made for the tool store Carl Ras.
From print to give-aways to comics and real life "carla´s" the campaign was a great succes. engaging customers in stores and online.
The process and visual development.
The goal was to portray a strong and independent woman, with a glimt in her eye.
Not a pinup but stil attractive and energetic
A short comic was printed and weekly web comics.